Thanks to a combination of opportunity and necessity, social media has become the go-to channel for establishing and building a brand reputation. Business leaders also near-unanimously agree on the role social plays in their organization’s longevity, with 96% saying that businesses must continue to invest in social media to be successful. In fact, building brand reputation and loyalty is the #1 priority in the current economic environment. To make a lasting impact on your target consumer, you need to earn their trust.īusiness leaders are already sensing this shift. Attention-grabbing content is no longer enough. ![]() ![]() As a result, it’s never been harder to stand out.Īudiences are flooded with round-the-clock advertising messages and this near-constant exposure has created an ultra-competitive environment for businesses across industries. ![]() It has never been easier to reach your target consumer. Investing in social is an investment in business success Our latest partnership with The Harris Poll surveyed more than 700 business decision-makers across the US and UK for an updated look at the current state of social media-so you can stay ahead of the curve and ahead of the competition. To provide brands with a roadmap for success, we’re launching a new study that sheds light on how business leaders view social’s role within their organization. Today, it’s clear that constant change is simply a part of the job.Įmerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain. At that time, social as a channel and profession was undergoing a major evolution. It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization.
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